Madwire
Valuation
$600M
2024 Revenue
$105M
Customers
20K
Funding
$12.5M
Avg ACV
$5.3K
Team
572
Profits
$300K
Churn
60%
How Madwire CEO Jb Kellogg grew Madwire to $105M revenue and 20K customers in 2024.
Madwire is a technology company that provides business management and marketing software and services for SMBs and franchises. Madwire's integrated brands - Marketing 360, Websites 360, and Top Rated Local - enable SMBs to manage and grow their business from a singular platform. We help small businesses grow.
Last updated
Madwire Revenue
In 2024, Madwire's revenue reached $105M. The company previously reported $96M in 2020. Since its launch in 2009, Madwire has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | Madwire Hit $105m revenue in June 2024 |
| 2020 | Madwire Hit $96m revenue in December 2020 |
| 2020 | Madwire Hit $110m revenue in August 2020 |
| 2019 | Madwire Hit $104m revenue in June 2019 |
| 2018 | Madwire Hit $100m revenue in August 2018 |
| 2015 | Madwire Hit $15m revenue in April 2015 |
| 2009 | Launched with $0 revenue |
Madwire Valuation, Funding Rounds
Madwire reached a $600M valuation in 2015, set during its Series B round.
Madwire has raised $12.5M in total funding across 3 rounds, most recently a $2M Series B round in 2015.
| Year | Round | Amount | Valuation | % Sold |
|---|---|---|---|---|
| 2015 | Series B | $2M | $40M | 5% |
| 2014 | Debt Financing | $5M | - | - |
| 2014 | Series A | $5.5M | - | - |
Madwire Employees & Team Size
Madwire employs approximately 572 people as of 2026.
Madwire has 572 total employees in different roles and functions and 29 sales reps that carry a quota. They have 20K customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 572 employees (October 2024) |
| 2020 | Reached 572 employees (December 2020) |
| 2020 | Reached 500 employees (August 2020) |
| 2020 | Reached 552 employees (June 2020) |
| 2019 | Reached 549 employees (December 2019) |
| 2018 | Reached 484 employees (December 2018) |
| 2018 | Reached 600 employees (August 2018) |
Founder / CEO
Jb Kellogg
Hi, I'm JB Kellogg and I'm the Co-Founder & Co-CEO of Madwire®. I founded Madwire when I was 28 years old and helped grow the company to over 100MM+ in revenue and 500+ employees in under 10 years. I guess that's pretty rare to achieve, so they call companies like that "Rocketship Companies". Our mission at Madwire is to help small businesses grow. We do this by enabling SMBs and entrepreneurs to manage and grow their brand from a singular platform called Marketing 360®. At Madwire, I enjoy being a part of building a championship team that pursues championship performances and making a difference everyday. In between all the "madness" and spending time with my amazing family, I enjoy sharing tips and lessons I've learned over the years with regards to leadership, culture, marketing and sales. Why do I do this? Because a lesson learned should be a lesson shared. And I can only maximize my radius of impact if I can help others maximize theirs.
Q&A
| Question | Answer |
|---|---|
| What's your age? | 43 |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Madwire acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about Madwire
What is Madwire's revenue?
Madwire generates $105M in revenue.
Who founded Madwire?
Madwire was founded by Jb Kellogg.
Who is the CEO of Madwire?
The CEO of Madwire is Jb Kellogg.
How much funding does Madwire have?
Madwire raised $12.5M.
How many employees does Madwire have?
Madwire has 572 employees.
Where is Madwire headquarters?
Madwire is headquartered in Fort Collins, Colorado, United States.
Read More About Madwire
People Also Viewed
Quantic School of Business and Technology
An online graduate school with accredited MBA and executive MBA programs built to be more accessible and affordable
Skai
Skai is the leading omnichannel advertising platform for commerce media, combining advanced digital marketing capabilities with commerce insights and operations to drive growth for brands and agencies. Powered by unified data and proprietary GenAI, Skai delivers full-funnel media planning, optimization, and measurement, plus insights and automation that help brands improve digital shelf performance, retail execution, and revenue recovery. This integrated approach maximizes sales, profitability, and market share across media and commerce touchpoints. Trusted by over 8,000 brands and agencies, including PepsiCo, Sanofi, and Estée Lauder, Skai integrates with 300+ publishers and retail media networks such as Amazon Ads, Walmart Connect, Criteo, Google, Microsoft, Facebook, and TikTok. Headquartered in San Francisco with nine international offices, Skai empowers brands to connect media and commerce for measurable growth and efficiency. Skai uses the brand name Kenshoo Skai in the UK & Europe.
CivicPlus
CivicPlus is a developer of a cloud-based technology platform designed to provide integrated software for cities and counties across North America. The company's technology platform provides content management system, customized training and consulting cyber-security, website designing, mass notification system, human resource management system and recreation management software, enabling local government to work better by connecting them with people and communities. The company was founded in 1997 and is headquartered in Manhattan, Kansas. The company continues to grow by making periodic small acquisitions.
Adform
Adform is a global digital advertising technology company that offers a suite of software and services to help businesses plan, execute, and optimize their digital advertising campaigns. The company's platform includes features such as programmatic advertising, real-time bidding, data management, and creative optimization. Adform aims to provide a comprehensive solution for advertisers, agencies, and publishers to manage their advertising campaigns and reach their target audience effectively. Adform's platform also provides access to a vast network of publishers and ad exchanges, allowing advertisers to reach their target audience across a variety of channels, including display, video, mobile, and social media. The company offers advanced targeting and analytics capabilities, allowing businesses to tailor their campaigns to specific audiences and measure the impact of their advertising efforts. Adform is headquartered in Copenhagen, Denmark, and has offices across Europe, the Americas, and Asia-Pacific.
Yubi
Yubi is redefining global debt markets, creating a ubiquitous, transparent, and trusted finance solution that unlocks human potential with credit. It operates a fully integrated digital platform helping to discover, trade, and fulfill debt solutions.
Impress
Show Your Teeth with Impress – Europe’s #1 Orthodontic Clinics Impress operates over 110 clinics across 10 countries in Europe and the United States, transforming orthodontic care with cutting-edge clear aligner treatments. Our clear aligners are the preferred choice for both orthodontists and patients, offering a seamless way to achieve aligned, healthy teeth with ease, discretion, and comfort. We believe in empowering individuals to show their teeth and face the world with confidence and self-assurance. With over 15 years of expertise, our skilled orthodontists partner closely with the Impress medical team to develop personalized treatment plans that deliver visible results in as little as 6 months. In 2024, we strengthened our leadership in the orthodontics industry by acquiring DR SMILE, furthering our mission to make high-quality orthodontic care accessible to an even wider audience. With ambitious plans to expand through new clinic openings and market entries, we’re committed to reshaping the future of oral health care. Join over 200,000 satisfied patients worldwide who have transformed their smiles with Impress. Ready to take the first step? Show your teeth with Impress today!
Compare Madwire to the industry
Madwire operates across multiple industries. Browse revenue, funding, and growth data for Madwire in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .